Actions to Take When Your Marketing Budget Is Cut
July 28, 2020
Marketing Budget Cut?
Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling.
So, what should a business do?
Here are some actions to take even if your marketing budget is cut.
1) Talk to your clients
Pick up the phone to talk to clients....
Marketing Under Our “New Normal"
June 29, 2020
We are now at Level One, which is basically business as usual, but in fact it’s not. Many argue that Covid-19 has impacted on NZ in a fundamental way & more change is inevitable. It’s a more Virtual World now. So, how might your firm respond from a marketing perspective?...
Building Confidence in Your Business: With Staff Photographs
October 28, 2019
Photographs gain immediate attention
Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore by firms, it is worth noting that a photograph gains immediate attention and has the...
Building Confidence in Your Business: Start with Good Staff Bio's
October 14, 2019
Including Good Staff Biographies
It is up to you if your firm includes an area on the team in the About Us section of the website. Before making that decision you might like to consider:
About Us pages are one of the most popular pages on any business website People like to do business with people they can ...
Accountants: be found by potential clients!
June 17, 2019
Be found by potential clients!
Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign...
Content Marketing for Accountants
March 21, 2019
Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
11 Ways to Attract Top Talent to Your Accounting Firm
February 25, 2019
One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As many surveys show, there’s a shortage of skilled talent.
Your firm can begin to address this challenge by considering the impact the brand is ha...
Building Confidence And Trust
October 18, 2018
What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence ...