Measuring the Success of Your LinkedIn Profile
March 31, 2022
LinkedIn gives you access to several key metrics for tracking the effectiveness of your networking cum marketing efforts on the social media platform. Profile visits, searches you appeared in, endorsements and recommendations, plus connection requests by others are some of t...
Measuring the Success of Your LinkedIn Activites
February 22, 2022
Success on LinkedIn depends on the goals set and on how your market yourself. For many, LinkedIn is used as an electronic business card. But it can be much more than that. The possibilities include:
Growing your network of business contacts Being seen as an expert in your c...
Actions to Take When Your Marketing Budget Is Cut
November 30, 2021
Marketing Budget Cut?
Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling.
So, what should a business do?
Here are some actions to take even if your marketing budget is cut.
1) Talk to your clients
Pick up the phone to talk to clients....
Do’s & Don’ts When Creating a LinkedIn Profile…
August 18, 2020
When creating a LinkedIn profile…
Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses t...
Accountants: be found by potential clients!
June 30, 2020
Be found by potential clients!
Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign...
Five Tips on Reusing Content to Maximise Its Value
April 28, 2020
Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over som...
Content Marketing for Accountants
March 18, 2020
Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
11 Ways to Attract Top Talent to Your Accounting Firm
February 25, 2020
One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As many surveys show, there’s a shortage of skilled talent.
Your firm can begin to address this challenge by considering the impact the brand is ha...
Building Confidence And Trust
October 15, 2019
What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence ...