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Success on LinkedIn depends on the goals set and on how your market yourself. For many, LinkedIn is used as an electronic business card. But it can be much more than that. The possibilities include: Growing your network of business contacts Being seen as an expert in your c...
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LinkedIn gives you access to several key metrics for tracking the effectiveness of your networking cum marketing efforts on the social media platform. Profile visits, searches you appeared in, endorsements and recommendations, plus connection requests by others are some of t...
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Marketing Budget Cut?

Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling. So, what should a business do? Here are some actions to take even if your marketing budget is cut. 1) Talk to your clients Pick up the phone to talk to clients....
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Covid-19 is causing financial pressure. Re-establishing contact with previous clients, will re-igniting your sales leads & income. This is easier and cheaper than looking for new clients. But how to go about it, without wearing out your voice and the phone? As we all know, i...
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Tips on how to run your business remotely

During these challenging times, we want to take a moment to wish you, your family and the team good health. Thanks to Covid 19, the Government is requiring all who can do so, to work from home. If you’ve not done so before, or for any length of time, it can be tricky, espe...
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Downward price pressures

Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying...
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Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
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