Digital marketing for the New Normal
Website/SEO | LinkedIn | Newsletters
Thanks to Covid-19, the business world’s move towards all things digital is accelerating. It is now more important than ever to embrace digital marketing. To help your firm navigate its way in the evolving New Normal, we have put together a couple of digital marketing assessment packages, plus a package to raise people’s awareness of your firm’s expertise. Each package is backed up by the option of a phone call to talk about the results.
Increasing website rankings on Google
Search Engine Optimisation (SEO) is the process of tweaking your website so as to:
- Increase its visibility on Google
- Improve the quality and quantity of website visitors
It’s about attract prospective clients who are using Google to search for the very services and products you have on offer.
The review looks to see where you are making use of ‘best practice’ SEO techniques and to discover any roadblocks to gaining a top ranking on Google.
SEO Review Details
The review takes a site-wide look at your website and then hones in on 5 individual pages. You will receive, in plain English:
- Feedback on where you are using best practice techniques
- Recommendations for actioning where a roadblock is identified
- An explanation of SEO attributes and how to use them on the website
- A fifteen-minute telephone consultation to discuss the findings and recommendations, any general SEO related questions and how we can support you as you make the changes
NB Our offer excludes e-commerce sites.
All we need, is your website address
Covid-19 offer: $250 plus GST
Raising your profile on LinkedIn
Our Review takes a high-level look at your public profile to see where you are making use of ‘best practice’ techniques and to discover any roadblocks to having an outstanding profile.
A strong personal presence is essential for being found on LinkedIn by:
- Suitable connections
- Potential clients
- Recruiters
- Business partners
Profile Review Details
This Review takes a look at all 10 sections of your public Profile. You will receive:
- Feedback on where you are using best practice techniques
- Recommendations for actioning where a roadblock is identified
- An explanation of the assessment for each section
- Suggestions/tips relating to each section
- A fifteen-minute telephone consultation to discuss the findings, general LinkedIn related questions, and how we can support you as you make the changes
All we need, is the LinkedIn generated PDF of your profile
Covid-19 offer: $250 plus GST
Being “top of mind” with potential clients
Email newsletters can provide insights and resources to those who have expressed an interest in your services, but who aren’t ready to buy just yet. By sending personalised newsletters, containing useful content, you are:
- Enhancing peoples understanding of your firm’s expertise
- Adding value to the business relationships
- Providing a reference/resource they can return to as required
- Keeping the firm’s name “Top of Mind” so that when they are ready to buy…
Email Newsletters Details
To get your firm underway with your email newsletters, we will:
- Set up an account with MailChimp or OptMail®
- Provide a subscriber form for use on your website
- Develop a template to suit your business and branding requirements
- Provide tips on creating newsletters
- Craft the text for the 1st newsletter (based on what you supply)
- Offer a fifteen-minute telephone discussion once the account is ready to use
* OptMail® - our email marketing software
All we need, is your approval to make a start
Covid-19 offer: $250 plus GST