Cell: 027 460 3902

Gain repeat & new business

Email marketing is a proven content marketing strategy. It enables you to directly engage with those interested in your business, in a personalised way. There’s no need to wait for prospective clients to find your website or your LinkedIn profile or the LinkedIn company page or the company blog. Email marketing is perfect for:

  • Enhancing your relationship with existing clients
  • Encouraging client loyalty & referrals
  • Generating repeat business
  • Increasing business (brand) awareness
  • Growing website visits
  • Attracting prospective & new clients (lead generation)
  • Making it easy for people to do business with you

Our professional email marketing campaigns are great for engaging with prospective and existing clients. We create engaging email campaigns:

  • Email newsletters
  • Marketing automation
  • Segmentation so relevant, valuable content is emailed to suit the individual’s interests
  • Signup forms to build your database
  • Transactional emails - a type of automated email which is triggered by an event
  • An overview report and a detailed analytics suite, and so on

Newsletter management

Newsletters are a popular with small to medium sized businesses as a means of keeping engaged with existing clients and prospective clients. As an entrepreneur, owner or manager of a business, you may not have the time or resources required to manage any email marketing activities. Yet you know it is one of the best ways to stay in front of prospects and existing clients. Direct communication with your target audience means that your firm:

  • Grows website traffic
  • Increases leads
  • Builds strong relationships with them
  • Keeps the business/brand name at the forefront of their thinking
  • Promotes your services
  • Boosts the likelihood of new and repeat business

Using your newsletter to attract prospective clients to your business and enhancing relationships with existing clients is a great way to generate new business and repeat business.

Newsletter management outsourced

We help clients create newsletters, be they internal information newsletters or external marketing newsletter. Outsourcing your email newsletter marketing to us, allows you to focus on what you do best. Our integrated, newsletter management services include:

  • Developing an email marketing/newsletter strategy
  • Crafting and sending your email newsletters
  • Creation of a newsletter template
  • Cleansing the database(s)
  • Creating a newsletter sign-up form for the website
  • Generating calls-to-action for your website*
  • Maintaining the email database
  • Providing advance reporting and analysis

*Optional. Creating lead magnets e.g. free guides, checklists, cheat-sheets, etc. Which are used, in part, to add prospective clients to your newsletter database. Please see Content Marketing page for information.

Prices for newsletter management start from $450 per month plus GST
Note. Prices are tailored to the size of your client/subscriber databases, the frequency of email newsletters, the level of input from yourselves and so on.

Email marketing consulting

Like a hand in determining how to best go about using email marketing to promote your business and services? If you are interested in using email marketing for internal or external newsletters, brand awareness, lead generation, nurturing prospects, and conversion into a client, we will help.

Optimum’s email marketing consulting services can help you with everything from developing an email marketing strategy and associated email campaigns, designing email/newsletter templates, writing email copy, email list management, email delivery, monitoring results and more.

If you are look to get more out of your email marketing investment, talking to us. Our email marketing consultancy work can be One-Off or on a Retainer basis.

Email marketing software

Conduct your email marketing campaigns in-house. Ask for a free demonstration of OptMail®. Test drive our easy to use email software to send personalised, brand-free emails. Setting up the test account is all part of the service.

Alternatively, we are quite happy to set up your account with other email marketing software providers such as MailChimp.

Tap into our digital marketing expertise
Utilise our marketing expertise to increase your brand’s visibility and to successfully engage your prospective clients. Here’s to your firm’s long-term success.

Let's talk about YOUR business
P: 04 383 8086
E: enquiries@optimummarketing.co.nz
M: 027 460 3902

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