About your digital marketing consultants
Meet the Optimum Marketing team! We're a mix of digital marketing specialists focused on delivering fantastic results for our clients. We provide online marketing services to small and medium sized businesses, particularly for accounting, legal and professional service firms, throughout New Zealand.
There are three of us in the team: Pierre as the online marketer, Sara-Jane as the graphic designer/brand manager and Craig as our LinkedIn specialist.
Pierre Woolridge. As owner of Optimum Marketing I’ve been developing, implementing, managing and optimising digital marketing strategies since 2001. I'm passionate about helping firms flourish by applying real world knowledge and expertise to their online marketing.
I enjoy helping people and their firm succeed with their online marketing. My experience includes website design, SEO, social media marketing (as in LinkedIn marketing), conversion optimisation cum lead generation, lead nurturing and email marketing.
Having previously worked in field of strategic, business and market planning I bring this experience to bear as we work together to achieve a common goal.
I always have a smile on my face when enjoying a glass of wine and food with good friends and family. In the rest of my spare time, I like to rebuild and ride classic scooters and motorcycles. Mind you, I also own a modern bike!
Sara-Jane Austen. Dedicated to multiple disciplines of graphic design, I thrive on giving businesses the opportunity to excel. Whether it be through branding, creative direction or photographic enhancements, I can come up with a solution that tailors to your own or your company’s needs.
My experience has given businesses that breath of fresh air they are needing through updated brand guidelines and logos, or something completely new and unique. Having worked on a variety of design projects, I know the importance of being noticed for all the right reasons within your market.
I am a qualified designer with a Higher National Diploma majoring in Graphic Design (UK). Over the last 16 years, I have created designs for entrepreneurs and companies worldwide including New Zealand, Australia, America, Bali and the UK.
My passions outside of work include working on personal art projects, spending time with my two amazing little humans, attempting to keep fit, and experimenting with new vegetarian recipes.
Craig Marsh. I’ve been in the sales and marketing game for many years. In fact, the bulk of my working life. I started using LinkedIn in 2012, and rapidly discovered, that LinkedIn was more than an electronic business card! I discovered that there are multiple ways to expand your network: to expand one’s influence. To my mind, LinkedIn is the best tool around for marketing and business development, especially for individuals and business-to business firms.
I enjoy creating content for posting on LinkedIn and other aspects of social media. Indeed, I love the excitement of tracking down specific classes of potential clients using LinkedIn, the generation of sales leads (my Business Development life coming to the fore here).
Over the years, I’ve helped individuals and their associated business raise their profile on LinkedIn, expanding their exposure to potential clients and creating a sales leads database. So, if you want to get in front of NZ decision-makers and clients for your business: if you want to turn them into qualified sales leads…