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Differentiate your accounting practice or firm by accessing these marketing resources. Gain practical advice and 'how-to' knowledge for improving brand recognition. Along the way, optimise your:

  • E-mail marketing
  • Website performance
  • LinkedIn influence
  • Other marketing activities

It's all about helping you to stand out from the crowd – to market and grow your business.

Difficult to Attract New Clients?

Trust in business firms is falling

Indeed, in New Zealand overall trust in business is only 47%.

Don't let this lack of trust spill over into your accounting business!

Create an engaging website that magnetises new clients. Download our guide for establishing trust on your website:

  1. Engage with your target audience as they arrive at the website
  2. Be asked to keep in touch with these potential clients

Turn Website Visitors Into Clients

Discover how to WOO potential clients when they visit your website. Use 3 simple (but little used) marketing tactics. Gain the knowledge required to turn visitors into clients.

Free Online Marketing Newsletter

MarketingMail - the newsletter for business owners and managers seeking (digital) marketing ideas and tips to improve the effectiveness of your firm’s marketing activities.

Marketing Blog

Below is a selection of marketing blog posts for accounting firms. These will assist with your online marketing. If you decide that you would rather have these marketing tips sent directly to your inbox each month, sign up for our MarketingMail newsletter.

Covid-19: Tips on running your business remotely

During these challenging times, we want to take a moment to wish you, your family and the team good health. Thanks to Covid 19, the Government is requiring all who can do so, to work from home. IfRead more

When did you last update your LinkedIn Profile?

Make your profile effective – give it some zing! But before revamping your profile, may I suggest, you spend a moment or to consider as to why you have a LinkedIn profile. LinkedIn can help you andRead more

How to use the LinkedIn Search Facility

LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results. So, ifRead more

Delighting Clients With Your Christmas Newsletter

Christmas is lurking around the corner. Holidays are being planned, staff functions are being organised, there’s the Christmas party at work. But hang on a minute, what about the clients? Let’s Read more

Building Confidence in Your Business: With Staff Photographs

Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore byRead more

Building Confidence in Your Business: Start with Good Staff Bio's

It is up to you if your firm includes an area on the team in the About Us section of the website. Before making that decision you might like to consider: About Us pages are one of the most popularRead more

Put your website to work - create a website that engages with visitors

Trust in business firms is falling. Here’s what you can do about it on your website. Follow our 11 steps to: engage with your target audience and to be asked to keep in touch!Read more

Do’s & Don’ts When Creating a LinkedIn Profile…

Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities wheRead more

Solutions to the Price Pressure Faced by Accountants

Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows themRead more

Accountants: be found by potential clients!

Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm newRead more

Tips on how to attract more than your “fair share” of new clients

Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think! This is why it is time to look at whatRead more

Five Tips on Reusing Content to Maximise Its Value

Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurposeRead more

Tap into our digital expertise
Utilise our marketing expertise to increase your brand’s visibility and to successfully engage your prospective clients. Here’s to your firm’s long-term success.

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P: 04 383 8086
E: enquiries@optimummarketing.co.nz
M: 027 460 3902

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