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Five Tips on Reusing Content to Maximise Its Value

Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over some of the top tips for maximising the value of your content by reusing it over and over.

Content Marketing: Reusing and Repurposing Content

1. Switch Keywords
By looking at your older content, you will be able to see whether or not you targeted the right keywords. (View the website’s performance indicators to see which keywords are the most effective.) Along with this, you can always check to see if the optimal keywords to target have changed over time. If you notice that you are not targeting the best keywords phrases, then switch the keywords used throughout your content.

2. Infographic
If you have an article that is heavily based on statistics and data, consider turning it into an infographic. This will allow you to get more use out of the information in your content and offer you a new piece of content to help drive website traffic.

3. Newsletter
Your newsletter can help drive traffic to your website, and sustain mind-share (as in "top of mind" awareness). If you have old content to reuse, place it into your newsletter. This way, you will be able to draw more eyes your content and drive more traffic to your website.

4. Updating Your Content
The majority of blog articles gain most of their traffic from the first few days of publication. To my mind, you should periodically:

  • Update existing content, including
  • Changing the publication date of that content

Revising content (and not just blog posts), enables website visitors and search engines to know that the content current and up-to-date. The key to success with this approach is to add new information as it comes to hand.

5. Videos
One of the best ways to repurpose content is by turning them into videos (or a slide show). Videos are a very good way to drive traffic to your website when placed with the likes of YouTube (or SlideShare). By turning your most popular content into videos (or a slide shows), you will gain more out of the content that you already spent time creating. And more to the point, it will drive traffic to your website.

Content Reuse
Overall, there are plenty of ways to get more use out of the content that you have already invested time and money in creating. By following the tips above, you will be able to write something once and truly use it over a dozen times without issue.

Will I be reusing or repurposing this article? You bet. Have our posts sent directly to you. Sign-up for our marketing newsletter – MarketingMail.


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