How to use the LinkedIn Search Facility
December 12, 2019
LinkedIn Search; How To…
LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results.
So, if you are looking for more connections (as in your ideal client), your ideal s...
Delighting Clients With Your Christmas Newsletter
November 25, 2019
The Christmas newsletter
Christmas is lurking around the corner. Holidays are being planned, staff functions are being organised, there’s the Christmas party at work. But hang on a minute, what about the clients?
Let’s get your Christmas newsletter sorted first, then you can get back to planning...
Building Confidence in Your Business: With Staff Photographs
October 28, 2019
Photographs gain immediate attention
Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore by firms, it is worth noting that a photograph gains immediate attention and has the...
Building Confidence in Your Business: Start with Good Staff Bio's
October 14, 2019
Including Good Staff Biographies
It is up to you if your firm includes an area on the team in the About Us section of the website. Before making that decision you might like to consider:
About Us pages are one of the most popular pages on any business website People like to do business with people they can ...
Put your website to work - create a website that engages with visitors
September 24, 2019
Boost the generation of client leads via your website
Trust in business firms is falling. Here’s what you can do about it on your website. Follow our 11 steps to: engage with your target audience and to be asked to keep in touch!...
Do’s & Don’ts When Creating a LinkedIn Profile…
September 18, 2019
When creating a LinkedIn profile…
Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses t...
Solutions to the Price Pressure Faced by Accountants
July 4, 2019
Downward price pressures
Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying...
Accountants: be found by potential clients!
June 17, 2019
Be found by potential clients!
Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign...
Is yours an outstanding accounting practice?
Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think!
This is why it is time to look at what can be done to improve your chances of success. Here are some of the most impor...
Five Tips on Reusing Content to Maximise Its Value
April 18, 2019
Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over som...
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