Put your website to work - create a website that engages with visitors
September 24, 2019
Boost the generation of client leads via your website
Trust in business firms is falling. Here’s what you can do about it on your website. Follow our 11 steps to: engage with your target audience and to be asked to keep in touch!...
Accountants: be found by potential clients!
September 23, 2019
Be found by potential clients!
Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign...
Do’s & Don’ts When Creating a LinkedIn Profile…
September 18, 2019
When creating a LinkedIn profile…
Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses t...
Solutions to the Price Pressure Faced by Accountants
July 4, 2019
Downward price pressures
Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying...
Is yours an outstanding accounting practice?
Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think!
This is why it is time to look at what can be done to improve your chances of success. Here are some of the most impor...
Five Tips on Reusing Content to Maximise Its Value
April 18, 2019
Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over som...
Content Marketing for Accountants
March 21, 2019
Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
11 Ways to Attract Top Talent to Your Accounting Firm
February 25, 2019
One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As many surveys show, there’s a shortage of skilled talent.
Your firm can begin to address this challenge by considering the impact the brand is ha...
Sales Leads - Now What?
December 13, 2018
Our job is to generate sales leads. Which sounds great, as we all need leads. When we have too many leads or too much work, why then we can be picky!
The question is though, what is a sales lead?
So, What’s a Sales Leads?Sales leads are those people/businesses who have exp...
How To Re-establish Contact With Past Clients
November 22, 2018
As we all know, it’s easier and cheaper to do business with existing clients than it is to find and sell to new clients. Yet what about past clients? The ones you have worked with but have lost contact with. They know you and you know them. The problem is you have no idea ...
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