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LinkedIn gives you access to several key metrics for tracking the effectiveness of your networking cum marketing efforts on the social media platform. Profile visits, searches you appeared in, endorsements and recommendations, plus connection requests by others are some of t...
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Marketing Budget Cut?

Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling. So, what should a business do? Here are some actions to take even if your marketing budget is cut. 1) Talk to your clients Pick up the phone to talk to clients....
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We are now at Level One, which is basically business as usual, but in fact it’s not. Many argue that Covid-19 has impacted on NZ in a fundamental way & more change is inevitable. It’s a more Virtual World now. So, how might your firm respond from a marketing perspective?...
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Thanks to Covid-19, job insecurity is on the rise with redundancies increasing as businesses retrench or even fail. Willing or otherwise, will you become a jobseeker? We have put together a few tips on optimising your presence on LinkedIn to be “recruiter ready” should t...
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Covid-19 is causing financial pressure. Re-establishing contact with previous clients, will re-igniting your sales leads & income. This is easier and cheaper than looking for new clients. But how to go about it, without wearing out your voice and the phone? As we all know, i...
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Tips on how to run your business remotely

During these challenging times, we want to take a moment to wish you, your family and the team good health. Thanks to Covid 19, the Government is requiring all who can do so, to work from home. If you’ve not done so before, or for any length of time, it can be tricky, espe...
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Why do you have a LinkedIn Profile?

Make your profile effective – give it some zing! But before revamping your profile, may I suggest, you spend a moment or to consider as to why you have a LinkedIn profile. LinkedIn can help you and your business to grow and succeed in any one or more of these areas: Find h...
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LinkedIn Search; How To…

LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results. So, if you are looking for more connections (as in your ideal client), your ideal s...
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The Christmas newsletter

Christmas is lurking around the corner. Holidays are being planned, staff functions are being organised, there’s the Christmas party at work. But hang on a minute, what about the clients? Let’s get your Christmas newsletter sorted first, then you can get back to planning...
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Photographs gain immediate attention

Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore by firms, it is worth noting that a photograph gains immediate attention and has the...
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