Stressing over Finding Newsletter Content Ideas? …here’s how to easily find content ideas to spark the imagination
May 24, 2022
Is the task of finding newsletter content ideas causing stress? Discover a multitude of sources to spark the imagination. When creating newsletters, blog or items for LinkedIn posts and articles, finding suitable content can be challenging. There are several things that you...
Emailing Your Way to Success
April 26, 2022
Are your emails buried?
Based on our experience, we look at the five essential steps for creating a successful email. Be it a single email, a enewsletter or part of an email marketing campaign.
Email is a most effective marketing channel for businesses to communicate with clients and prospects. Yet...
Measuring the Success of Your LinkedIn Profile
March 31, 2022
LinkedIn gives you access to several key metrics for tracking the effectiveness of your networking cum marketing efforts on the social media platform. Profile visits, searches you appeared in, endorsements and recommendations, plus connection requests by others are some of t...
Measuring the Success of Your LinkedIn Activites
February 22, 2022
Success on LinkedIn depends on the goals set and on how your market yourself. For many, LinkedIn is used as an electronic business card. But it can be much more than that. The possibilities include:
Growing your network of business contacts Being seen as an expert in your c...
Actions to Take When Your Marketing Budget Is Cut
November 30, 2021
Marketing Budget Cut?
Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling.
So, what should a business do?
Here are some actions to take even if your marketing budget is cut.
1) Talk to your clients
Pick up the phone to talk to clients....
Using LinkedIn to find your next career
October 26, 2021
Thanks to Covid-19, job insecurity is on the rise with redundancies increasing as businesses retrench or even fail. Willing or otherwise, will you become a jobseeker? We have put together a few tips on optimising your presence on LinkedIn to be “recruiter ready” should t...
Potential Income from Re-Establishing Contact with Previous Clients
September 29, 2021
Covid-19 is causing financial pressure. Re-establishing contact with previous clients, will re-igniting your sales leads & income. This is easier and cheaper than looking for new clients. But how to go about it, without wearing out your voice and the phone?
As we all know, i...
Marketing Under Our “New Normal"
June 29, 2021
We are now at Level One, which is basically business as usual, but in fact it’s not. Many argue that Covid-19 has impacted on NZ in a fundamental way & more change is inevitable. It’s a more Virtual World now. So, how might your firm respond from a marketing perspective?...
When did you last update your LinkedIn Profile?
May 27, 2021
Why do you have a LinkedIn Profile?
Make your profile effective – give it some zing! But before revamping your profile, may I suggest, you spend a moment or to consider as to why you have a LinkedIn profile. LinkedIn can help you and your business to grow and succeed in any one or more of these areas:
Find h...
How to use the LinkedIn Search Facility
April 27, 2021
LinkedIn Search; How To…
LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results.
So, if you are looking for more connections (as in your ideal client), your ideal s...
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