A blog for firms looking for clients




Marketing Budget Cut?

Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling. So, what should a business do? Here are some actions to take even if your marketing budget is cut. 1) Talk to your clients Pick up the phone to talk to clients....
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We are now at Level One, which is basically business as usual, but in fact it’s not. Many argue that Covid-19 has impacted on NZ in a fundamental way & more change is inevitable. It’s a more Virtual World now. So, how might your firm respond from a marketing perspective?...
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LinkedIn Search; How To…

LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results. So, if you are looking for more connections (as in your ideal client), your ideal s...
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Photographs gain immediate attention

Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore by firms, it is worth noting that a photograph gains immediate attention and has the...
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Including Good Staff Biographies

It is up to you if your firm includes an area on the team in the About Us section of the website. Before making that decision you might like to consider: About Us pages are one of the most popular pages on any business website People like to do business with people they can ...
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Be found by potential clients!

Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign...
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Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
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