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Stressing over Finding Newsletter Content Ideas? …here’s how to easily find content ideas to spark the imagination

Is the task of finding newsletter content ideas causing stress? Discover a multitude of sources to spark the imagination. When creating newsletters, blog or items for LinkedIn posts and articles, finding suitable content can be challenging. There are several things that you can do before starting to write....

Emailing Your Way to Success

Based on our experience, we look at the five essential steps for creating a successful email. Be it a single email, a enewsletter or part of an email marketing campaign. Email is a most effective marketing channel for businesses to communicate with clients and prospects. Yet emails are pouring into people's inboxes all the time. It's all too easy for your email to become buried. Just because the email is important to you, it does not automatically follow the recipient will “drop everything” ...

Measuring the Success of Your LinkedIn Profile

LinkedIn gives you access to several key metrics for tracking the effectiveness of your networking cum marketing efforts on the social media platform. Profile visits, searches you appeared in, endorsements and recommendations, plus connection requests by others are some of the metrics available.Once your personal profile is in place, we recommend you track these metrics:...

Measuring the Success of Your LinkedIn Activites

Success on LinkedIn depends on the goals set and on how your market yourself. For many, LinkedIn is used as an electronic business card. But it can be much more than that. The possibilities include: Growing your network of business contacts Being seen as an expert in your chosen fieldEngaging with your ideal clientsMarketing to like-minded business peopleGenerating sales leadsLocating a new business to partnerMaking a career move It is therefore, important that you regularly monitor the perform...

Actions to Take When Your Marketing Budget Is Cut

Whether it's a pandemic or a tough year sales-wise, the challenges of a reduced marketing budget can be troubling. So, what should a business do? Here are some actions to take even if your marketing budget is cut. 1) Talk to your clients Pick up the phone to talk to clients. Find out: How they are faring under the New NormalWhat their biggest challenges areHow you might be able to help 2) Value-add activities Based on the client feedback and your understanding of the business, make use of digita...

Using LinkedIn to find your next career

Thanks to Covid-19, job insecurity is on the rise with redundancies increasing as businesses retrench or even fail. Willing or otherwise, will you become a jobseeker? We have put together a few tips on optimising your presence on LinkedIn to be “recruiter ready” should the desire or need arise....

Potential Income from Re-Establishing Contact with Previous Clients

Covid-19 is causing financial pressure. Re-establishing contact with previous clients, will re-igniting your sales leads & income. This is easier and cheaper than looking for new clients. But how to go about it, without wearing out your voice and the phone? As we all know, it’s easier and cheaper to do business with existing clients than it is to find and sell to new clients. Yet what about previous clients? The ones you have worked with but have lost contact with. They know you and you know t...

Marketing Under Our “New Normal"

We are now at Level One, which is basically business as usual, but in fact it’s not. Many argue that Covid-19 has impacted on NZ in a fundamental way & more change is inevitable. It’s a more Virtual World now. So, how might your firm respond from a marketing perspective?...

When did you last update your LinkedIn Profile?

Make your profile effective – give it some zing! But before revamping your profile, may I suggest, you spend a moment or to consider as to why you have a LinkedIn profile. LinkedIn can help you and your business to grow and succeed in any one or more of these areas: Find highly targeted leads to nurture and sell toNetworking with ‘thought leaders’Becoming recognised as an Expert in your fieldIndustry research and monitoringOpportunities where you can find the next jobSearch for new employe...

How to use the LinkedIn Search Facility

LinkedIn is the largest business focussed search engine around. Fortunately, it’s very easy to do a quick search on LinkedIn, and then, using Refine Search, constantly optimise the results. So, if you are looking for more connections (as in your ideal client), your ideal staff, or ideal job… here’s how to use the LinkedIn search facility. Searching on LinkedIn The Search bar at the top of several LinkedIn pages allows you to search for people, jobs, companies, posts, and more. You can...

Covid-19: Tips on running your business remotely

During these challenging times, we want to take a moment to wish you, your family and the team good health. Thanks to Covid 19, the Government is requiring all who can do so, to work from home. If you’ve not done so before, or for any length of time, it can be tricky, especially as we are now in Level 4. Suitable software for business I use a website platform called Rocketspark when creating websites for clients to self-manage. The firm is based in Cambridge, NZ. They have been “running a re...

Building Confidence in Your Business: With Staff Photographs

Most websites contain an About Us section, which includes information about the firm's staff. An essential part of the staff biography is the staff photograph. Often neglected or even ignore by firms, it is worth noting that a photograph gains immediate attention and has the ability to be more engaging than plain text. Crafting the Firm's Image How you present your firm online is important to winning new clients and attracting top staff. The purpose of a staff bio is about building trust and co...

Building Confidence in Your Business: Start with Good Staff Bio's

It is up to you if your firm includes an area on the team in the About Us section of the website. Before making that decision you might like to consider: About Us pages are one of the most popular pages on any business website People like to do business with people they can relate to especially in the business-2-business and service sectorsSome people prefer to do business with small firmsIt is not necessary to include all staff on the website, especially if it is a large organisation What's a W...

Do’s & Don’ts When Creating a LinkedIn Profile…

Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses to partner with, find highly targeted leads to sell to and network with the current ‘thought leaders’ of our generation – And did I mention that this is all ‘Free’; absolutely outstanding… WOW… Without ...

Solutions to the Price Pressure Faced by Accountants

Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying a third party. Accountants are facing pressure from: Commoditisation, Increased competition, Automation. ...

Accountants: be found by potential clients!

Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign-up a new client, they need to be aware of your firm and what it has to offer. One of the most effective ways to attract new clients to the business is, not surprisingly, via the website. Having a website is a great way to le...

Tips on how to attract more than your “fair share” of new clients

Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think! This is why it is time to look at what can be done to improve your chances of success. Here are some of the most important tips you should apply when it's time to stand out. * Accounting practice, law firm or other professional service...

Five Tips on Reusing Content to Maximise Its Value

Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over some of the top tips for maximising the value of your content by reusing it over and over. Content Marketing: Reusing and Repurposing Content 1. Switch Keywords By looking at your older content, you will be able to see whether o...

Content Marketing for Accountants

Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and relevant information. We marketers have been forced to find new and creative ways of promoting and pitching our products and services. Enter Content Marketing…. So, what is content marketing? Content marketing is a form ...

11 Ways to Attract Top Talent to Your Accounting Firm

One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As many surveys show, there’s a shortage of skilled talent. Your firm can begin to address this challenge by considering the impact the brand is having on attracting new staff to the business. Your brand differentiates the firm from its competitors, even when your services and products do not. The Brand Makes or Breaks Attempts to Attract Talent What’s the first thing...

Creating a Few Quick Wins on LinkedIn

It seems amazing to me, in that I joined LinkedIn way back in December 2006! So, what have I learnt in that time? The first article I posted, soon after LinkedIn opened its publishing platform to all members, resulted in some 3,393 clicks, 314 likes and 77 comments. (Remaining in Contact with Existing Clients) Since then, I’ve been a fan of LinkedIn, especially in recent times as approaching my LinkedIn connections has, in some cases, generated business for me. Quick Wins on LinkedIn LinkedIn...

Sales Leads - Now What?

Our job is to generate sales leads. Which sounds great, as we all need leads. When we have too many leads or too much work, why then we can be picky! The question is though, what is a sales lead? So, What’s a Sales Leads?Sales leads are those people/businesses who have expressed some form of interest in your firm and who may eventually become a client. LinkedIn connections, visitors to your website who complete an online form, people who attended a workshop, the exchange of business cards, pe...

Building Confidence And Trust

What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence in potential clients and a sense of trust that will truly help to take your business to the next level. ‘people buy from those they Know, Like and Trust’ It’s all about the brand! True, but let’s have a look at some p...

Growing Your Business Using LinkedIn

Being Passive on LinkedIn is Not an Option. Not if you want to expand your influence and develop your network for the good of the business. So, here are a "couple" of LinkedIn tips. Why Did You Join LinkedIn? I’m sure that many of you joined LinkedIn just because others were (I know I did). I created my profile thinking - that wasn’t too hard and that, I’ve now got a social media presence I soon learnt that being passive on LinkedIn is not really an option if you are looking to network wit...