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​Solving the No. 1 Problem for Accounting Firms

One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As may surveys show, there’s a shortage of skilled talent. Your firm can begin to address this challenge by considering the impact the brand is having on attracting new staff to the business. Your brand differentiates the firm from its competitors, even when your services and products do not. The Brand Makes or Breaks Attempts to Attract Talent What’s the first thing ...

October 23, 2018

Sales Leads - Now What?

Our job is to generate sales leads. Which sounds great, as we all need leads. When we have too many leads or too much work, why then we can be picky! The question is though, what is a sales lead? So, What’s a Sales Leads?Sales leads are those people/businesses who have expressed some form of interest in your firm and who may eventually become a client. LinkedIn connections, visitors to your website who complete an online form, people who attended a workshop, the exchange of business cards, peo...

September 25, 2018

How To Re-establish Contact With Past Clients

As we all know, it’s easier and cheaper to do business with existing clients than it is to find and sell to new clients. Yet what about past clients? The ones you have worked with but have lost contact with. They know you and you know them. The problem is you have no idea if they have simply not needed your services of late or, if in fact, they have gone elsewhere. It’s Easier Than Looking, Looking, Looking…Re-establishing contact with past clients, and re-igniting your sales leads, i...

August 28, 2017

Building Confidence And Trust

What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence in potential clients and a sense of trust that will truly help to take your business to the next level. ‘people buy from those they Know, Like and Trust’ It’s all about the brand! True, but let’s have a look at some p...

July 24, 2017 Posts 1-4 of 4 | Page
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