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Delighting Clients With Your Christmas Newsletter

Christmas is lurking around the corner. Holidays are being planned, staff functions are being organised, there’s the Christmas party at work. But hang on a minute, what about the clients? Let’s get your Christmas newsletter sorted first, then you can get back to planning for the festive season....

November 25, 2019

Put your website to work - create a website that engages with visitors

Trust in business firms is falling. Here’s what you can do about it on your website. Follow our 11 steps to: engage with your target audience and to be asked to keep in touch!...

September 24, 2019

Accountants: be found by potential clients!

Accounting firms (law firms and other professional services) need a steady flow of new clients to thrive. If the accounting firm is to grow, it needs new clients. Just to stand still the firm new clients to replace those that fall off the client database. Before you can sign-up a new client, they need to be aware of your firm and what it has to offer. One of the most effective ways to attract new clients to the business is, not surprisingly, via the website. Having a website is a great way to le...

September 23, 2019

Do’s & Don’ts When Creating a LinkedIn Profile…

Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses to partner with, find highly targeted leads to sell to and network with the current ‘thought leaders’ of our generation – And did I mention that this is all ‘Free’; absolutely outstanding… WOW… Without ...

September 18, 2019

Solutions to the Price Pressure Faced by Accountants

Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying a third party. Accountants are facing pressure from: CommoditisationIncreased competitionAutomation...

July 4, 2019

Tips on how to attract more than your “fair share” of new clients

Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think! This is why it is time to look at what can be done to improve your chances of success. Here are some of the most important tips you should apply when it's time to stand out. * Accounting practice, law firm or other professional service...

May 16, 2019

Five Tips on Reusing Content to Maximise Its Value

Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over some of the top tips for maximising the value of your content by reusing it over and over. Content Marketing: Reusing and Repurposing Content 1. Switch Keywords By looking at your older content, you will be able to see whether o...

April 18, 2019

Content Marketing for Accountants

Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and relevant information. We marketers have been forced to find new and creative ways of promoting and pitching our products and services. Enter Content Marketing…. So, what is content marketing? Content marketing is a form ...

March 21, 2019

11 Ways to Attract Top Talent to Your Accounting Firm

One of the top challenges for accounting firms and other professional service firms, is that of finding and acquiring talent. As many surveys show, there’s a shortage of skilled talent. Your firm can begin to address this challenge by considering the impact the brand is having on attracting new staff to the business. Your brand differentiates the firm from its competitors, even when your services and products do not. The Brand Makes or Breaks Attempts to Attract Talent What’s the first thing...

February 25, 2019

Sales Leads - Now What?

Our job is to generate sales leads. Which sounds great, as we all need leads. When we have too many leads or too much work, why then we can be picky! The question is though, what is a sales lead? So, What’s a Sales Leads?Sales leads are those people/businesses who have expressed some form of interest in your firm and who may eventually become a client. LinkedIn connections, visitors to your website who complete an online form, people who attended a workshop, the exchange of business cards, peo...

December 13, 2018

How To Re-establish Contact With Past Clients

As we all know, it’s easier and cheaper to do business with existing clients than it is to find and sell to new clients. Yet what about past clients? The ones you have worked with but have lost contact with. They know you and you know them. The problem is you have no idea if they have simply not needed your services of late or, if in fact, they have gone elsewhere. It’s Easier Than Looking, Looking, Looking…Re-establishing contact with past clients, and re-igniting your sales leads, i...

November 22, 2018

Building Confidence And Trust

What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence in potential clients and a sense of trust that will truly help to take your business to the next level. ‘people buy from those they Know, Like and Trust’ It’s all about the brand! True, but let’s have a look at some p...

October 18, 2018 Posts 1-12 of 12 | Page