Do’s & Don’ts When Creating a LinkedIn Profile…
August 18, 2020
When creating a LinkedIn profile…
Today LinkedIn has become the largest business focussed search engine where individuals & businesses have access to an amazing array of services and opportunities. Services include, opportunities where you can find the next job, new employees to hire, locate new businesses t...
Solutions to the Price Pressure Faced by Accountants
July 28, 2020
Downward price pressures
Accountants are facing increasing challenges in the form of downward price pressure on their services. Today, for example, more and more people are using online accounting software that allows them to handle the bulk of their taxes online without having to worry about paying...
Is yours an outstanding accounting practice?
Do you want to stand out as an accounting* practice? Most want to dominate, to be the “go-to” practice of choice, but it's not as easy as one may think!
This is why it is time to look at what can be done to improve your chances of success. Here are some of the most impor...
Five Tips on Reusing Content to Maximise Its Value
April 28, 2020
Content marketing is one of the best ways to generate traffic to your website. That being said, consistently creating new content can get tiresome and expensive. Luckily, there are ways to repurpose and reuse your content to generate traffic. Below, we will be going over som...
Content Marketing for Accountants
March 18, 2020
Traditional marketing avenues such as radio, TV, newspaper and magazines are becoming less and less effective! It is now considered somewhat old hat, rote and even boring. Audiences today are demanding more, they are more knowledgeable and hungrier for the facts and rel...
Creating a Few Quick Wins on LinkedIn
January 31, 2020
Three Tips on Using LinkedIn for Growth
It seems amazing to me, in that I joined LinkedIn way back in December 2006! So, what have I learnt in that time? The first article I posted, soon after LinkedIn opened its publishing platform to all members, resulted in some 3,393 clicks, 314 likes and 77 comments. (Remaini...
Sales Leads - Now What?
December 2, 2019
Our job is to generate sales leads. Which sounds great, as we all need leads. When we have too many leads or too much work, why then we can be picky!
The question is though, what is a sales lead?
So, What’s a Sales Leads?Sales leads are those people/businesses who have ex...
Building Confidence And Trust
October 15, 2019
What is the first thing that comes to your mind when you think about the word, marketing? Like many people, you probably think about improving sales, leads or business in general sense. The fact of the matter is, however, when marketing is done properly it builds confidence ...
Growing Your Business Using LinkedIn
September 30, 2019
Being Passive on LinkedIn is Not an Option. Not if you want to expand your influence and develop your network for the good of the business. So, here are a "couple" of LinkedIn tips.
Why Did You Join LinkedIn?
I’m sure that many of you joined LinkedIn just because others we...